During my time working with Fundación Teletón, I undertook the responsibility of creating impactful content and delivering persuasive copy for fundraising campaigns aimed at supporting their events. The focus was to engage potential donors and supporters, not only to encourage their participation in fundraising efforts, but also to raise awareness of the importance of this non-profit organization. This project involved a variety of tasks, including developing compelling scripts, creating mailings, crafting copy for all social media platforms, preparing cue cards for events and TV segments, among many other responsibilities. By aligning the messaging with the organization’s mission and values, the goal was to raise awareness, encourage participation, and solicit donations for the noble causes championed by Fundación Teletón.

Responsibilities:

  • Content Creation: Developed compelling content to explain Teletón’s work across multiple channels such as Facebook, their webpage, TikTok, Twitter, and Instagram. Also collaborated on communications within the non-profit.
  • Annual fundraising event: Teletón organizes a fundraising event every year, and I am in charge of the YouTube live transmission. My responsibilities include organizing the segments, coordinating with the talent, creating cue cards for every host, preparing the interviews, and guiding the production at the forum.
  • Copywriting: To connect with donors effectively, impactful copy is essential to inspire action and encourage donations, ensuring messaging consistency across communication channels. The brand book is well-written, and I work within its tone and style to resonate with target audiences and campaign goals.

Outcome:

Throughout my years working with Teletón, I’ve learned many valuable lessons, not only related to my job but also about the importance of a well-organized organization. Working with dedicated professionals who are committed to the project has been an enriching experience. I would say that the success of every fundraising event has been the result of the talent and commitment of every member of Teletón.