Pierre-Luc Rioux is a musician, writer, producer, and guitarist based between Montreal and Los Angeles. For this project, I developed the social media strategy and visual content direction for his current body of work, creating a visual language that supports the atmosphere of the music while giving the project a clear and consistent digital presence.

The approach combines editorial design, photography, handwritten elements, textures, studio imagery, and campaign-style layouts to communicate the artist’s sound, process, and identity. The goal was to create a social media presence that feels personal, cinematic, and intentional, while still working as a functional communication tool for releases, studio sessions, and ongoing creative updates.