Since 2019, I've been working as a freelance copywriter for independent marketing agencies. My role involves crafting engaging copy for social media platforms like Instagram, Twitter, and Facebook, aiming to create meaningful interactions with both current clients and potential prospects. I focus on tailoring content to drive engagement, increase brand visibility, and foster lasting connections.

1. Content calendars: I received weekly content calendars to develop copy for each platform, including hashtags and mentions of other accounts, ensuring the content aligned with the strategy.

2. Check for Errors: Once the visual content was finalized, my role was to ensure the copy was included in the designs and thoroughly checked for any spelling or grammatical errors.

3. Quick Thinking: Last-minute content and copy were a regular part of the job. I was often required to quickly come up with creative ideas, adapting to sudden changes while maintaining high-quality results.

This project was a personal highlight for me! As a huge music lover, working on this launch was a big win. At first, we were simply tasked with writing about 80 weekly blurbs on various genres, from regional to electronic, pop, rock, and more.

1. Music Review Composition: I crafted concise and engaging music reviews for the selected artists, highlighting their unique style, musical influences, and notable tracks.
2. Content Delivery: The reviews were formatted and optimized for Apple Music's platform, ensuring a seamless user experience for audiences browsing through new music.
3. Feedback Integration: Collaborating closely with the Apple Music team, I incorporated feedback and suggestions to continuously enhance the quality and relevance of the reviews.

Púlsar is an independent company that focuses on mixing, mastering, music composition, and all other elements involved in music production. I've had the pleasure of working closely with them on their digital design, specifically for their Instagram.

Responsibilities:

1. Graphic Design: We have been working closely to create visually engaging content to showcase their services.
2. Ensure consistency: My goal was to align my ideas with the previous designer's work, preserving continuity in the design direction.
3. Content support: In my role, I receive content ideas and develop the design, integrating the "copy-in" (text within the design) to match the brand’s messaging. While I don’t create the core content, I ensure the visual and textual elements align, helping to communicate the intended message effectively.

• Script Translation: Translated scripts while preserving storyline integrity and thematic elements.
• Word localization: Translation and dubbing involve more than language conversion; it's about adapting content for each country's cultural context.
• Collaboration with Production Teams: I collaborated closely with the production team to assist voice artists during TV show recordings.
• Quality Assurance: Conducted thorough reviews to ensure linguistic precision and coherence.

During my time working with Fundación Teletón, I undertook the responsibility of creating impactful content and delivering persuasive copy for fundraising campaigns aimed at supporting their events. The focus was to engage potential donors and supporters, not only to encourage their participation in fundraising efforts, but also to raise awareness of the importance of this non-profit organization. This project involved a variety of tasks, including developing compelling scripts, creating mailings, crafting copy for all social media platforms, preparing cue cards for events and TV segments, among many other responsibilities.