»Lead Copywriting & Copy Strategist»

My work was within the communication area, creating empathetic, high-converting copy and content for donor engagement, live broadcasts, and multi-channel fundraising campaigns both Teletón US and Mexico.

Responsibilities:

  • UX & Microcopy Audit: Made sure the page was easy-reading, with logical content, structure, and clear CTA button across digital donation pathways.
  • Event & Broadcast Scriptwriting: Authored cue cards for donation events, and for the annual fundraising events I worked with host, gave them the cue cards, segment structures and, for 2026, worked writing for the youtube podcast channel Inclusión es Acción
  • Cross-Channel content strategy: Coordinated multi-platform distribution across web, and social media to keep consistency within the brand voice