Púlsar is an independent company that focuses on mixing, mastering, music composition, and all other elements involved in music production. I’ve had the pleasure of working closely with them on their digital design, specifically for their Instagram.

Responsibilities:

1. Graphic Design: We have been working closely to create visually engaging content to showcase their services.
2. Ensure consistency: My goal was to align my ideas with the previous designer’s work, preserving continuity in the design direction.
3. Content support: In my role, I receive content ideas and develop the design, integrating the “copy-in” (text within the design) to match the brand’s messaging. While I don’t create the core content, I ensure the visual and textual elements align, helping to communicate the intended message effectively.

Outcome: Step by step, the content we’ve created has successfully resonated with our target audience, contributing to a noticeable increase in demand for Púlsar’s services. The strategic approach and consistent design have helped elevate the brand’s visibility, leading to greater engagement and a stronger presence within the music production community.