This project was a personal highlight for me! As a huge music lover, working on this launch was a big win. At first, we were simply tasked with writing about 80 weekly blurbs on various genres, from regional to electronic, pop, rock, and more.

Responsibilities:

1. Music Review Composition: I crafted concise and engaging music reviews for the selected artists, highlighting their unique style, musical influences, and notable tracks.
2. Content Delivery: The reviews were formatted and optimized for Apple Music’s platform, ensuring a seamless user experience for audiences browsing through new music.
3. Feedback Integration: Collaborating closely with the Apple Music team, I incorporated feedback and suggestions to continuously enhance the quality and relevance of the reviews.

Outcome:

The reviews sparked a lot of interest among users, helping them discover and appreciate up-and-coming artists, which made exploring new music even more enjoyable. This experience also gave me valuable insights into how the music industry works and what listeners like. I’m excited to continue working in the music world, supporting creativity and diversity in music.