Since 2019, I’ve been working as a freelance copywriter for independent marketing agencies. My role involves crafting engaging copy for social media platforms like Instagram, Twitter, and Facebook, aiming to create meaningful interactions with both current clients and potential prospects. I focus on tailoring content to drive engagement, increase brand visibility, and foster lasting connections.

Responsibilities:

1. Content calendars: I received weekly content calendars to develop copy for each platform, including hashtags and mentions of other accounts, ensuring the content aligned with the strategy.

2. Check for Errors: Once the visual content was finalized, my role was to ensure the copy was included in the designs and thoroughly checked for any spelling or grammatical errors.

3. Quick Thinking: Last-minute content and copy were a regular part of the job. I was often required to quickly come up with creative ideas, adapting to sudden changes while maintaining high-quality results.

Outcome: The content I created helped drive engagement and increase visibility for brands across social media platforms. By tailoring the copy to fit the brand’s voice, I contributed to meaningful connections with audiences. My ability to adapt quickly to last-minute changes allowed me to consistently deliver quality content, even under tight deadlines, ensuring the marketing campaigns stayed on track and aligned with their goals.